Feeling all sorts of overwhelm when trying to create your virtual assistant packages? One thing I’m asked a lot as a service provider is how exactly you should create packages that work for you and work for your clients. If you are a newer virtual assistant creating the right packages can be something that you might be struggling with in this blog post. I’m going to go through the top tips and tricks for creating your virtual assistant packages that your dream clients are lining up to immediately sign up for hourly versus packaged pricing.
To Charge Hourly Pricing or Package Pricing?
One of the big questions and things that a lot of newer VA’s struggle with is whether to charge hourly or whether to use package pricing. Some things are easier with hourly rates, such as administrative work. It’s hard to build a package around administrative tasks when there are so many smaller to dues on your task list.
However, almost all other services can be put into set packages. The main reason why I love packages and happy newer VA to switch to package rates as soon as they can is because if you’re charging hourly over time, you are going to get faster at what you do. And if you’re charging hourly, that will actually hurt how much you’re making. You’re being punished for working faster for being able to work faster. And this is where package pricing really comes in handy and is beneficial. It’s also beneficial to the clients because they know exactly what they’re going to get done.
What About Retainer Hourly Packages?
Another option is to create retainer hourly packages. This is essentially when a client signs on with you for a certain number of hours per month, they usually sign a three or a six month contract guaranteeing you those hours. That is another option to work hourly, but make sure that you have consistent income coming in.
The best way to create your virtual assistant packages is actually by doing a couple of strategies:
Whenever I start offering a new package or a new service, I will time myself using a tool such as toggle to see how long things take me. And then what you want to do is add a buffer just in case things, take a little bit more time, the odd time you don’t want to undersell yourself and undercharge for your work when pricing your packages. You don’t just want to think about the deliverables and what the client is receiving from you. It’s really about the value that you’re providing and the quality of work, never undercharge your packages, or undervalue your worth as a virtual assistant.
A great thing I like to do is called package hacking. What is that exactly? You are finding other service providers in your field that are offering the same skill, and going to their website to see how their packages are laid out.
- What’s included?
- What’s not included?
- Is there anything missing from their packages?
What I love to do is take their packages and their pricing – if it’s on their website – and copy it into a word document or a Google document, and then pick and choose things from how they have their package laid out, to figure out what is going to be included in your package and what your clients need.
You can also, if they have pricing listed on their website for their packages, use that information to see what the average for your market is. You don’t really need to concern yourself with what other people are charging in general, because they are not you! You have your own unique style and skill sets, and nobody can do what you do in the same way as you.
But the good thing with package hacking is seeing if there are any trends or average pricing. This is just as a benchmark, make sure that you’re not way underpriced or that you’re not way overpriced and pricing yourself right out of the market.
The most important thing with creating your packages is to make them easy to understand for your clients, clients like to know with packages exactly what they’re going to get. Make sure to lay things out in a way that is clear to your client, especially if your service is more tech-related. Try to avoid using jargon in your service package descriptions so that your average customer will understand exactly what is included, and what’s not included.
What kind of package are you currently using with your clients and which package are you wanting to switch to? If you have any further questions about how to create your packages, I’d be happy to hear them.