So you have been working as a virtual assistant for a while, and initially, as you were wanting to work from home more, you may have taken “any” task that came your way. But now you might be noticing you aren’t as passionate about the work? OR if you dig deep – maybe you aren’t digging just “any” work anymore.

This happens to us all – we start super eagerly, trying to gain as many learning opportunities as possible to scale – gain more clients. But, if you really pay attention, you will start to notice that not all work is the same. 

Yes, we can be multi-faceted – this is a strong skill to build; however, there comes a time that you might find that your success is tied to a particular style of clients, work styles, and industries.

This is when you know you need to start finding your Niche.

How to Know It’s Time to Niche Down

Typically, as mentioned before, this can present itself as you aren’t feeling connected to help any entrepreneur grow their business – the work doesn’t align with your values or work style.

This can also present in task-based examples as well. For instance, I know of virtual assistants who come from an administrative role (bookkeeping, advertising, etc.), and they dive into bookkeeping work. However, soon they realize that they aren’t passionate about it – or in some cases, find yourself burnt out doing it and procrastinating doing the work.

Both these examples present themselves when you are ready to niche down.

How to Know If and When Niching Down Your Ideal Clients Is Right For You

Niching – Follow Your Passions

The next part is to think about whether you notice that you are super passionate about something specific as an online entrepreneur? 

This could be helping entrepreneurs like:

  • Spiritual coaches
  • Plant-based foodie influencers/bloggers
  • Business Coaches
  • Photographers
  • Authors

As described before, you could also realize where your strengths truly lie and find that you are more interested in doing specific tasks for your clients like:

  • Website Design
  • Workflow development/creation
  • Branding
  • Social Media Management
  • Content Creation

If you find that any of this rings true, then when is the right time to create your niche? Whenever it is right in your business and for you – that is the only answer. How long you take to get there – that is a different matter altogether.

It does take some time to come to this realization, regardless of the type of business you are working in. For some, it could come quickly at about the 3-6 month mark. For some, this could come about a year or so into your business. 

How to Niche Down Your Services

What you need to do, when you realize that niching is the next best thing for you and your business:

  1. Start focusing and tailoring your relationships with your current clients who fit your niche.
  2. Look for ideal clients in FB Groups and/or Instagram and start making those connections.
  3. Revamp your website/portfolio/resume to reflect the client you’re looking for or the work you enjoy doing.
  4. Begin talking/discussing the things that interest your ideal client based on the work they do or what work you like to provide.

Something else to consider is to join a Facebook group or accountability group. Find someone to bounce your ideas off who might have some experience in what you are trying to do. They could give you some guidance on where to begin in your niching. They also could direct you to resources (like my site!) to review and give you different perspectives on steps to take.

These could help you get to the type of work you are passionate about sooner and feeling more fulfilled in your business. 

What have you noticed as you have niched down that were successes? Were there particular tools or accountability partners that made all the difference in your business? 

How much more satisfied in the work you deliver and do you find you are now that you are working with like-minded business owners or in niche groups that are more in-line with who you are as a business owner?

I would love to hear your stories in the comments below. 


How to Know If and When Niching Down Your Ideal Clients Is Right For You